Nova.
A full rebrand and launch moment that earned 32M impressions and 40+ press features.
The
challenge
Nova had a great product but a dated identity that blended into the shelf. They needed a brand people would talk about — and a launch worth covering.
What
we did
- New positioning, identity system and voice
- A launch campaign built for shareability
- Coordinated press and creator outreach
- Owned-social rollout to sustain the moment
32Mimpressions
40+press features
3.5×search lift
The
result
The relaunch became a talked-about moment across beauty media and social, driving a lasting lift in brand search and retail demand.