Pulse.
How we took a new-launch energy drink from zero to a 180K community — and real sales — in 90 days.
The
challenge
Pulse was entering a crowded energy-drink market with no audience and a modest budget. They needed awareness AND conversions, fast — without burning cash on vanity reach.
What
we did
- Built a bold, meme-literate brand voice for social
- Daily short-form video engineered around strong hooks
- Creator seeding, then whitelisted paid amplification
- A tight loop feeding organic winners into paid scaling
180Kfollowers gained
4.2×blended ROAS
90days
The
result
In three months Pulse became a recognised name in its category — with a community that converts, not just follows, and a paid engine profitable enough to scale.