Urbanest.
A performance overhaul that scaled Urbanest to ₹2.4Cr revenue at a 5.6× ROAS.
The
challenge
Urbanest's ads were stuck — spend was capped by rising costs and creative fatigue, and scaling only made the numbers worse.
What
we did
- Rebuilt account structure around clean signal
- A creative-testing system briefed off one engine
- Full-funnel retargeting and retention flows
- Weekly reporting tied to revenue, not clicks
₹2.4Crrevenue
5.6×ROAS
-38%cost per acquisition
The
result
By fixing creative and structure together, we unlocked profitable scale — more revenue at a lower cost per sale, month after month.